Digital Marketing Exercises for the international marketing class 2013
Always refer to consulting website WiB Solutions http://wib.ch/index.php/en 1 SEO Evaluate WiB on SEO aspects Compare meta data with main competitors Suggest your Metatags for each main page Ckeck the current ranking on relevant keyword combinations of WiB website with http://googlepositionchecker.net/ Linking Find possible portals and websites or blogs which would make sense to ask for a link Create an entry to wikipedia on facts Create an entry to Google Places Check alternative SE (eventually specialized ones as well as foreign language ones) PPC Pay Per Click class exercise Evaluate the potential to run a PPC Ads for your WiB- eventually long tail What is the page you want to promote through an advert (can be the homepage or a sub page/ landing page)? What kind of PPC you want to do and why (if Bing, why, if facebook, why )? Which locality you want to target and why? Summarize and send me the link where you find information about rules to setup a PPC click promotion Create an advert in details which did not exist before Define keywords and keywords combinations you want to compete (roughly 10) Research in your local search what competitors may already exist on the first 3 keywords from your list. Check if there are already adverts running in SE (facebook you may not be able to check) Setup an advert with title and text (if facebook with image) in all details and ensure you keep the rules for such an ad depending on the product you choose 2 Digital Tribes / Native Advertisement Get together in teams of 4-5 students, discuss the potential and the ways how they could nurture the WiB tribe through ways of native avertisement 3 Social Media today Find how different social media apps find and include more and more ways to get business friendly Facebook (check for example for promoted posts and as well business pages) > as well check http://www.insidefacebook.com/ Linked in for business TUMBL for business Pinterest for business Instagram for business and many case studies in the fashion world Google / Google Plus > SEO Google Places > Google+ Locals Places for Business. How to rank better Tripadvisor (business note) SOCL by Microsoft more about SO.CLlink Twitter by MTV and new Ads API Cool stats on Twitter from Beevolve Games and in-app advertising sample GBanga Lukas Ritzel SO.CL profile 5 Crowdsourcing How could you apply crowdsourcing tools for WiB Come up with a strategy on how to crowdsource WiB 6 Networking Business Networks In which social networks are is WiB currently in Reseach which social networks would be making sense to be part of and how
7 Net Generation How well does WiB intergrate NetGen compencies into - discuss with your colleagues on HR, Objectives, Teambuilding, Customer Loyalty How well does WiB target with NetGen clients with their services and solutions
9 Augment your Business Come up with an QRcode idea forWiB Come up with a AR idea for Markers and Browser
10 Sensory and Shy Technology Making a game on a brand new system like Sifteo Cubes is exhilarating, challenging and rewarding. We want to set you up for success. We find the most successful games show their promise with a very simple playable prototype WHAT IS YOUR GAME?
Who is the audience?
What are your design values?
What are your design precedents/references?
What’s the art direction? Do you have concept art? Mood boards?
What’s the music/audio direction?
What is the core mechanic? Are there secondary mechanics?
Do you have a playable prototype? In the simulator? On hardware?
Is there a story? What is it?
How is your game multiplayer? (ad-hoc, collaborative, competitive, other?)
What kind of post-launch episodic content will work best with your game?
WHY WILL YOUR GAME BE GREAT?
What is the thing about your game that will make players keep coming back to play? To dream about it when they sleep? How is this related to the core loop?
What about the game will make people tell their friends “you gotta play this!”
Why will this game make someone want to buy the system?
How will you define the game’s success? Downloads? Revenue? Press/Reviews? Awards?
HOW ARE WE GOING TO MAKE IT HAPPEN?
What is the content scope - are there levels, worlds and so on?
Are there any technical dependencies you anticipate that are not covered by the SDK?
Who will staff the project?
What are examples of past successful work?
What’s your draft timeline?
What’s your draft budget?
What can Sifteo do for you to help make the game great? To help market it?
Digital Marketing Exercises for the international marketing class 2013
Always refer to consulting website WiB Solutionshttp://wib.ch/index.php/en
1
SEO
Evaluate WiB on SEO aspects
Compare meta data with main competitors
Suggest your Metatags for each main page
Ckeck the current ranking on relevant keyword combinations of WiB website with
http://googlepositionchecker.net/
Linking
Find possible portals and websites or blogs which would make sense to ask for a link
Create an entry to wikipedia on facts
Create an entry to Google Places
Check alternative SE (eventually specialized ones as well as foreign language ones)
PPC
Pay Per Click class exercise
Evaluate the potential to run a PPC Ads for your WiB- eventually long tail
What is the page you want to promote through an advert (can be the homepage or a sub page/ landing page)?
What kind of PPC you want to do and why (if Bing, why, if facebook, why )?
Which locality you want to target and why?
Summarize and send me the link where you find information about rules to setup a PPC click promotion
Create an advert in details which did not exist before
Define keywords and keywords combinations you want to compete (roughly 10)
Research in your local search what competitors may already exist on the first 3 keywords from your list. Check if there are already adverts running in SE (facebook you may not be able to check)
Setup an advert with title and text (if facebook with image) in all details and ensure you keep the rules for such an ad depending on the product you choose
2
Digital Tribes / Native Advertisement
Get together in teams of 4-5 students, discuss the potential and the ways how they could nurture the WiB tribe through ways of native avertisement
3
Social Media today
Find how different social media apps find and include more and more ways to get business friendly
Facebook (check for example for promoted posts and as well business pages) > as well check http://www.insidefacebook.com/
Linked in for business
TUMBL for business
Pinterest for business
Instagram for business and many case studies in the fashion world
Google / Google Plus > SEO
Google Places > Google+ Locals Places for Business. How to rank better
Tripadvisor (business note)
SOCL by Microsoft more about SO.CLlink
Twitter by MTV and new Ads API
Cool stats on Twitter from Beevolve
Games and in-app advertising sample GBanga
Lukas Ritzel SO.CL profile
5
Crowdsourcing
How could you apply crowdsourcing tools for WiB
Come up with a strategy on how to crowdsource WiB
6
Networking
Business Networks
In which social networks are is WiB currently in
Reseach which social networks would be making sense to be part of and how
7
Net Generation
How well does WiB intergrate NetGen compencies into - discuss with your colleagues on HR, Objectives, Teambuilding, Customer Loyalty
How well does WiB target with NetGen clients with their services and solutions
8
What comes after Facebook
Check those new and alternative social media sites and evaluate their potential to replace facebook
http://www.bild.de/digital/internet/facebook/alternative-soziale-netzwerke-zu-facebook-29456162.bild.html
9
Augment your Business
Come up with an QRcode idea forWiB
Come up with a AR idea for Markers and Browser
10
Sensory and Shy Technology
Making a game on a brand new system like Sifteo Cubes is exhilarating, challenging and rewarding. We want to set you up for success. We find the most successful games show their promise with a very simple playable prototype
WHAT IS YOUR GAME?
WHY WILL YOUR GAME BE GREAT?
HOW ARE WE GOING TO MAKE IT HAPPEN?
11
Business Models
How could the Spotify business model be used for your industries
http://articles.businessinsider.com/2011-10-12/research/30269526_1_spotify-revenues-cost
what is their business model
http://www.slideshare.net/AnirbanGhosh7/business-model-of-spotify
and what holds the future for spotify
http://techcrunch.com/2012/10/25/soundrop-updat/
now moving to TV
http://online.wsj.com/article/SB10000872396390444799904578048072863211016.html